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7 articles · no fluff

Straight answers about
getting found online.

What things actually cost, what actually moves rankings, and when the honest answer is that you don't need to buy anything. Written for owners, not marketers.

Topics

  • Websites
  • Local SEO
  • Getting Started
  • Custom Software
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Start here · Websites

How Much Does a Small Business Website Cost in Michigan?

Quotes for the same five-page site range from $500 to $15,000. Here is what actually sits behind that spread, and what you should expect to pay.

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Local SEO

How to Show Up in the Google Map Pack: A Local SEO Checklist

Three results. That is the whole prize in local search. Here is what Google says decides who gets them, and what to do about each factor.

· 8 min read

Websites

Why Your Website Isn't Getting Phone Calls

A site that gets traffic but no calls has a different problem from one that gets no traffic. Work out which you have before you spend anything.

· 7 min read

Local SEO

Google Business Profile Setup: A Guide for Local Businesses

It is free, it takes an afternoon, and for some local businesses it produces more calls than the website does. Most profiles are half-finished.

· 8 min read

Getting Started

Do You Still Need a Website If You Have a Facebook Page?

Sometimes the honest answer is no, you don't. Here is how to tell which side of the line your business is on.

· 6 min read

Custom Software

When to Replace a Spreadsheet With Custom Software

Every spreadsheet starts as a good idea. Some become load-bearing. Here is how to tell when yours has crossed the line — and when to leave it alone.

· 8 min read

Websites

How Long Does It Take to Build a Small Business Website?

Two to three weeks is achievable. Most projects take three months. The difference is almost never the developer.

· 5 min read

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