Websites for
Salons, Barbers & Spas
A site whose whole job is to get someone from "I need a haircut" to a booked slot without a phone call.
The job
Let a new client book themselves in at 10pm without calling.
Built to fill the calendar without phone tag · built to win “hair salon bay city”
What a salon website actually has to do.
A salon phone rings at the worst possible moment — when every stylist has their hands in colour. That is why the website matters more here than in almost any other trade: it is the receptionist that never puts anyone on hold. The build starts from the booking button, wires it to the calendar you already run rather than adding another monthly fee, and makes sure that button is the first thing a new client sees on a phone.
The second thing they look for is proof, and in this business proof is photographs. Not stock photos of models — real cuts, real colour, real nails and real brows from your own chairs, organised so someone looking for balayage finds balayage. Then the service menu with prices on it. People leave a salon site that hides prices, and they do it in seconds; the ones that stay are the ones who have already decided they can afford you.
Med spas and aesthetics practices need everything above plus a page per treatment written in plain language, consult request forms that don't collect anything sensitive on the site itself, and before-and-after galleries handled carefully. We have built for both ends of the market and the difference is in the details, not the price.
The local angle
First-time clients in one town, regulars in the others
Mount Pleasant turns over a large share of its clientele every August, so the fight there is for first-time searches from people who have never heard of anyone. In Midland, Bay City and Saginaw the win is quieter: existing regulars booking online instead of calling, and the map pack for the neighbourhood you actually sit in.
Searches we build for
- hair salon bay city mi
- barber near me midland
- med spa saginaw
- balayage near me
- nail salon mount pleasant
Six things every salon site should have.
A booking button that goes to your actual calendar
Vagaro, Square Appointments, Booksy, GlossGenius, Fresha — whatever you already pay for. Embedded in the site, not a link that dumps people onto another domain.
A service menu with prices
By service and by stylist level if you tier. "Starting at" is fine. "Call for pricing" is a closed door.
Real photos of real work
A gallery pulled from your own chairs, organised by service, updated from your phone. This is the page that turns a browser into a booking.
Stylist and team pages
Clients follow people, not businesses. A page per stylist with their specialities and a booking link picks up "curly hair specialist near me" searches nothing else will.
Specials and gift cards that don't go stale
A seasonal offer block you can switch on and off, and gift cards purchasable online — the December traffic alone pays for it.
Instagram that feeds the site, not replaces it
Your feed on the homepage, kept current automatically. Instagram doesn't rank on Google for "hair salon Bay City" — your site does.
What most
salon sites get wrong.
None of these are exotic. They're the same four or five problems on almost every site in the trade, which is why fixing them works so reliably.
Hiding the prices
The most common reason a salon site loses a new client. The fear is scaring people off; the reality is that no price reads as "more than I can afford".
Burying the booking link under Contact
If it takes three taps to find, half the people who wanted to book didn't. It belongs in the header, the hero and at the bottom of every page.
Stock photos of models
Everyone recognises them. A phone photo of a real client leaving your chair happy does more than any licensed image ever will.
Letting Instagram be the website
It works right up until someone searches Google, which is where most new clients start. A site with real pages ranks; a feed does not.
Most salon builds
fit the Growth package.
Online booking is included, and ten pages covers the service menu, the team and a gallery properly. A solo booth renter can start on Starter with a booking link and grow into it.
Every package is a fixed, one-time price quoted before anything starts. Hosting and the domain run roughly $20 to $30 a month, billed to you directly. Compare all three packages.
Growth
Usual fitFor businesses ready to attract more customers
- Custom 10-page website
- Advanced SEO optimization
- Local search marketing
- Online booking/scheduling
- Social media integration
- Google Analytics setup
- 90 days of support
Salon sites across Mid-Michigan.
Search behaves differently in every one of these towns, and a salon site in Saginaw has a different job from one in Frankenmuth. Each town has its own page on how we'd approach it.
Which booking systems do you work with?
Whatever you already use. Vagaro, Square Appointments, Booksy, GlossGenius, Fresha, Acuity and Mindbody all embed cleanly. If you're not on anything yet we'll recommend one based on how you take payment and whether you need per-stylist calendars — and we won't push you onto a system that charges you more than the problem is worth.
Should we really list prices on the website?
Yes. It is the single change that most improves bookings from a salon site. People who see a price they can afford book; people who see no price assume the worst and leave. "From" pricing by service and stylist level works fine if your pricing varies.
We're busy on Instagram. Do we need a website too?
For existing clients, Instagram does a lot. For new ones, almost everyone starts with a Google search — "hair salon near me", "barber Midland" — and Instagram doesn't appear in those results. The site is what gets you found; the feed is what closes them once they arrive. We wire the two together so you only have to post in one place.
Can you build a med spa site with treatment pages and consult forms?
Yes. Med spa builds get a page per treatment written in plain language, a consult request form that collects contact details only — never health information on the website itself — and before-and-after galleries set up with the consent and care that kind of content needs.
Get your salon
phone ringing.
Twenty minutes on the phone and you'll know exactly what we'd build for your business, what it costs, and whether it's worth it. If it isn't, we'll say so.
What happens next
- 01You tell us about the business
- 02We show you what we'd build
- 03You decide, with a fixed price in hand
Joining 50+ Mid-Michigan businesses already online with us.