Websites for
Contractors, Remodelers & Builders
A site that shows the work, filters the tyre-kickers, and gets you the estimate visits worth driving to.
The job
Show enough of the work that the estimate visit is a formality.
Built to qualify leads before you call back · built to win “home remodel contractor midland”
What a contractor website actually has to do.
For a contractor, the website is the portfolio, and the portfolio is the sale. Somebody planning a kitchen wants to see kitchens you've done — not a general gallery of forty unlabelled photos, but kitchens, in houses like theirs, with a sentence about what the job involved. The same goes for basements, additions, roofs and decks. We organise the gallery by job type, make it something you can add to from your phone at the end of a job, and give each job type its own page so it ranks for the search that matches it.
The second problem every contractor describes is the estimate that wasn't worth the drive. A lead form that asks for project type, rough budget range, timeline and address filters those before they cost you an evening, and it means the people who do book an estimate have already told you what they want. Add licence and insurance where they're visible, a page that explains how your process works from first call to final walkthrough, and financing if you offer it, and the visit becomes a confirmation rather than a pitch.
Finally, own your leads. Angi, HomeAdvisor and the rest have their place, but a contractor whose only traffic comes through a lead-gen platform is renting their pipeline. A site that ranks for "kitchen remodel Midland" on its own is an asset that doesn't send you an invoice every month.
The local angle
The job you want more of needs its own page
Contracting demand splits by town and by season: remodels and additions around Midland's established neighbourhoods, roofing and exteriors across Saginaw's older housing stock, seasonal and waterfront work around Bay City. A generic "general contractor" page competes with everyone for everything. A page per job type, with the towns it's for named on it, competes with almost nobody for the work you actually want.
Searches we build for
- kitchen remodel midland mi
- roofing contractor saginaw
- basement finishing bay city
- deck builder mid michigan
- home addition contractor midland
Six things every contractor site should have.
A project gallery organised by job type
Kitchens, bathrooms, basements, additions, roofing, decks — each its own set, each photo with a line about the job. Updatable from your phone.
A lead form that qualifies
Project type, budget range, timeline, address. It costs you a few unqualified enquiries and saves you the evenings you'd have spent on them.
Licence and insurance where they can see it
Your Michigan builder's licence number and insurance on the homepage, not in a footer. It's the first thing a careful homeowner checks.
Service area by county and township
Named on the page and matched on your Google Business Profile. A remodeler covering Midland and Saginaw counties needs both to be true in search.
The process, explained
First call, site visit, quote, contract, build, walkthrough. Homeowners are nervous about contractors; a page that explains what happens next lowers the guard.
Reviews with the job attached
A review next to the photos of the job it's about is worth five on a generic testimonials page.
What most
contractor sites get wrong.
None of these are exotic. They're the same four or five problems on almost every site in the trade, which is why fixing them works so reliably.
Forty photos in one unlabelled gallery
Nobody planning a bathroom wants to scroll past thirty roofs. Sort by job type, caption every set, and give each type a page.
"Free estimate" with no idea what happens next
The button alone doesn't reassure. Say what the visit involves, how long the quote takes, and what you'll need from them.
Relying on lead-gen platforms for all of your traffic
It works until the price per lead goes up, and it always goes up. A site that ranks on its own is the hedge.
No page for the job you actually want more of
If you want more additions and fewer repairs, the additions page needs to exist, be good, and be linked from the homepage. Search sends what you ask for.
Most contractor builds
fit the Growth package.
Ten pages gives each job type its own page and gallery with room for the process, financing and service area, and the qualifying lead form is included. Growth is where nearly every contractor build sits.
Every package is a fixed, one-time price quoted before anything starts. Hosting and the domain run roughly $20 to $30 a month, billed to you directly. Compare all three packages.
Growth
Usual fitFor businesses ready to attract more customers
- Custom 10-page website
- Advanced SEO optimization
- Local search marketing
- Online booking/scheduling
- Social media integration
- Google Analytics setup
- 90 days of support
Contractor sites across Mid-Michigan.
Search behaves differently in every one of these towns, and a contractor site in Saginaw has a different job from one in Frankenmuth. Each town has its own page on how we'd approach it.
Can you build a gallery I can update from my phone?
Yes, and it's the feature contractors use most. At the end of a job you upload the photos, pick the job type and add a line about it. It's live in minutes without anyone touching code, and on a maintenance plan you can text us the photos and we'll do it.
How do we get better leads instead of just more of them?
Ask for more on the form. Project type, budget range, timeline and address filter out the people who were never going to hire anyone, and the ones who complete it arrive pre-qualified. Then make sure the site is specific about the jobs you want — a great additions page brings additions; a generic page brings everything.
Should we keep paying for Angi or HomeAdvisor?
Maybe, for now. They generate work. But price per lead only goes one direction, and a contractor whose pipeline depends on them has no leverage. The site is the long-term hedge: it ranks on its own, the leads are yours, and nobody sends an invoice for them.
Do we need a separate website for each service?
No. One site with a strong page per service ranks better than five thin sites, and it's far less to maintain. Separate sites make sense only when the businesses are genuinely separate — different names, different crews, different customers.
Get your contractor
phone ringing.
Twenty minutes on the phone and you'll know exactly what we'd build for your business, what it costs, and whether it's worth it. If it isn't, we'll say so.
What happens next
- 01You tell us about the business
- 02We show you what we'd build
- 03You decide, with a fixed price in hand
Joining 50+ Mid-Michigan businesses already online with us.