Websites for
Gyms, Studios & Personal Trainers
A site that turns a January resolution — or an August move-in — into a signed membership.
The job
Get a nervous first-timer through the door for a trial.
How it runs
- Usual package
- Growth build
- Timeline
- Live in two to three weeks
- Your time
- About ninety minutes, total
Fixed price quoted before anything starts. You own the site and the domain outright.
What a gym website actually has to do.
Gym websites fail on the two questions everyone has and almost no site answers: what does it cost, and when are the classes. Hiding pricing behind "contact us" feels like a sales tactic and works like one — it filters out everyone who wasn't already committed, which is most of the people searching in January. The build here puts the trial offer and the price on the first screen, the live schedule one tap away, and a sign-up that goes straight into the membership system you already run.
The harder problem is the one people don't say out loud: they're intimidated. A first-timer searching "gym near me" is picturing a room full of people who know what they're doing. A "your first visit" page — what to bring, what happens, who'll show you round — and photographs of real members rather than fitness models does more for sign-ups than any equipment list. Coach and trainer bios do the same job for studios and personal training, where the client is choosing a person.
Everything integrates with what you already pay for — Mindbody, Glofox, Zen Planner, Wodify, Square — so the schedule on the site is the real schedule and a sign-up is a real membership, not a form someone has to re-type. And the seasonal offers are built as blocks you switch on and off, because you should not need a developer for the January promotion.
The local angle
Two Januaries
Every gym gets the calendar January. Mount Pleasant gets a second one in August, when a few thousand students arrive searching for a gym near campus with no idea who's who. Midland has its own rhythm: a lunch-hour and after-work crowd from the corporate campuses that searches on a laptop, plans ahead, and cares about the schedule more than the price. The site is tuned for whichever your town runs on.
Searches we build for
- gym near me midland
- yoga studio bay city
- crossfit saginaw
- personal trainer mount pleasant
- gym membership near cmu
Six things every gym site should have.
The trial offer above the fold
Free week, first class free, intro month — whatever it is, it's the first thing on the page with a button that starts it.
A schedule that's actually current
Pulled live from your membership platform, not a PDF from last quarter. If the schedule is wrong once, nobody trusts the site again.
Pricing on the page
Membership tiers, class packs, personal training rates. People who see a price they can afford sign up; people who see "contact us" go elsewhere.
Sign-up through your membership platform
Mindbody, Glofox, Zen Planner, Wodify, Square — embedded so a new member is in your system, paid, before they've closed the tab.
A "first visit" page
What to bring, where to park, what happens when you walk in. It's the page that gets the intimidated through the door.
Trainer and coach bios
Certifications, specialities, a real photo, a booking link. For studios and PTs the person is the product.
What most
gym sites get wrong.
None of these are exotic. They're the same four or five problems on almost every site in the trade, which is why fixing them works so reliably.
Hiding pricing behind "contact us"
It feels like it protects the sales conversation. It actually loses the majority of visitors, who assume the worst and never make contact.
A schedule PDF from last quarter
Or a screenshot of a spreadsheet. The schedule should come from the same system the front desk uses, so it's never wrong.
Photos of a gym that isn't yours
Stock fitness photography is instantly recognisable and reads as a chain. Real members in your space, with permission, wins every time.
No answer to "is this for beginners?"
It's the question most first-timers are silently asking. If the site doesn't answer it, they assume the answer is no.
Most gym builds
fit the Growth package.
Membership sign-up and scheduling integration are included, and ten pages covers classes, pricing, the team and a first-visit page. A solo personal trainer can do it well on Starter with a booking link.
Every package is a fixed, one-time price quoted before anything starts. Hosting and the domain run roughly $20 to $30 a month, billed to you directly. Compare all three packages.
Growth
Usual fitFor businesses ready to attract more customers
- Custom 10-page website
- Advanced SEO optimization
- Local search marketing
- Online booking/scheduling
- Social media integration
- Google Analytics setup
- 90 days of support
Gym sites across Mid-Michigan.
Search behaves differently in every one of these towns, and a gym site in Saginaw has a different job from one in Frankenmuth. Each town has its own page on how we'd approach it.
Which membership software do you integrate with?
Whatever you run. Mindbody, Glofox, Zen Planner, Wodify, Square, PushPress and Acuity all embed schedules and sign-up cleanly. If you're starting from scratch we'll recommend one based on class-based versus open-gym, how you take payment and whether you need contracts — and we'll steer you away from anything that charges you more per month than it earns.
Should we put our prices on the website?
Yes. It's the single biggest lever on sign-ups from a gym site. The fear is losing the sales conversation; the reality is that most visitors who can't see a price assume it's too high and leave without one. Show the tiers, show the trial, and let the conversation start from a yes.
Can members sign up and pay online?
Yes, through your membership platform's own sign-up flow embedded in the site — so the new member is in your system, on the right plan and billed, without the front desk re-typing anything. Trials work the same way.
Can we run a seasonal promotion without rebuilding the site?
Yes. Promotions are built as blocks you switch on and off — the New Year offer, the back-to-school offer, a summer challenge — with the rest of the site untouched. On a maintenance plan you text us the offer and it's live the same day.
Get your gym
phone ringing.
Twenty minutes on the phone and you'll know exactly what we'd build for your business, what it costs, and whether it's worth it. If it isn't, we'll say so.
What happens next
- 01You tell us about the business
- 02We show you what we'd build
- 03You decide, with a fixed price in hand
Joining 50+ Mid-Michigan businesses already online with us.