Websites for
Dental & Medical Practices
A site that turns a nervous first search into a booked new-patient appointment.
The job
Answer "do you take my insurance and can I get in this week" before they call.
Built so new patients book themselves in · built to win “family dentist bay city”
What a practice website actually has to do.
A new patient chooses a practice on two things, in this order: can they get in, and will it be covered. Everything else — the technology, the mission statement, the stock photo of a smiling family — comes a distant third. So the site answers those two questions in the first screen: accepting new patients, the insurances you take, and a way to request an appointment that doesn't involve calling during the two hours they're at work. Practices that do this rank better and convert better, because that is exactly what people search for.
Underneath that, a practice site needs a real page per treatment. Implants, Invisalign, pediatric dentistry, sleep apnea, physical therapy for a specific injury — each is a search with its own intent, and a single "Services" page can't rank for any of them. Provider bios with real photographs do the rest of the work, because people book with a person, and a bio that reads like a person is worth more than a paragraph about excellence.
Forms are where practice websites go wrong. Health information should never land in a website database or an ordinary inbox. We build new-patient intake to link through to your patient portal or a compliant forms provider, keep the site itself to name, contact details and appointment preference, and set the whole thing up so it passes an accessibility check — which for a medical site is a legal question as much as a courtesy.
The local angle
Midland patients compare you to corporate software all day
A large share of Midland's patients spend their working day on polished enterprise systems, and a practice site from 2015 reads as a warning sign to them. Saginaw's challenge is different: the practices are spread across townships and the map results split along those lines. In both markets the specialities — orthodontics, pediatric, sleep, sports physio — are far less contested than "dentist near me", and a page per speciality is how you win them.
Searches we build for
- dentist near me midland
- family dentist bay city
- invisalign saginaw
- pediatric dentist midland mi
- physical therapy mount pleasant
Six things every practice site should have.
"Accepting new patients" stated plainly
In the header, on the homepage, on the Google Business Profile. It's the first thing a new patient looks for and most practice sites make them hunt.
An insurance and payment page
The plans you accept by name, what you do for people without coverage, and financing if you offer it. This page gets more traffic than any treatment page.
Provider bios with real photos
Where they trained, what they focus on, something human. Patients search doctors by name once they've heard of them — the bio page is what they find.
One page per treatment
Written for a patient, not a peer: what it is, what to expect, roughly how long, whether it hurts. Each one ranks for its own search.
New-patient forms that don't touch your website
Linked through to your portal or a compliant provider. The website collects contact details and a preferred time — nothing else.
Accessibility done properly
Contrast, keyboard navigation, screen-reader labels, readable type. For a medical practice this is compliance, and it's built in rather than retrofitted.
What most
practice sites get wrong.
None of these are exotic. They're the same four or five problems on almost every site in the trade, which is why fixing them works so reliably.
Burying whether you take new patients
If it isn't on the first screen, the visitor assumes no and calls the next practice. It should be impossible to miss.
One Services page for twelve procedures
Google can't rank it for any of them and a patient researching implants can't find what they came for. Each treatment earns its own page.
A contact form that collects health details into an inbox
It happens constantly and it's a compliance problem waiting to surface. The site takes contact details; the clinical intake lives somewhere built for it.
A stock photo of a dentist you don't employ
Patients notice, and it undermines the one thing they're looking for — a real person to trust. Your team, in your practice, in decent light.
Most practice builds
fit the Growth package.
Ten pages covers the treatments, the providers, insurance and new-patient information, and the appointment request flow is included. Multi-location practices and those wanting a patient portal integration step up to Premium.
Every package is a fixed, one-time price quoted before anything starts. Hosting and the domain run roughly $20 to $30 a month, billed to you directly. Compare all three packages.
Growth
Usual fitFor businesses ready to attract more customers
- Custom 10-page website
- Advanced SEO optimization
- Local search marketing
- Online booking/scheduling
- Social media integration
- Google Analytics setup
- 90 days of support
Practice sites across Mid-Michigan.
Search behaves differently in every one of these towns, and a practice site in Saginaw has a different job from one in Frankenmuth. Each town has its own page on how we'd approach it.
Is the website HIPAA-compliant?
The website is built so it never needs to be — no health information is collected or stored on it. Appointment requests take a name, contact details and a preferred time. Clinical intake and anything involving a patient's health links through to your patient portal or a forms provider that signs a business associate agreement, which is where that information belongs.
Can patients book online?
Yes, if your practice management system supports it — many do through their patient portal, and we embed or link to it. Where it doesn't, we build an appointment request that lands with your front desk as an email and a text, so it's confirmed within the hour rather than sitting in a form queue.
Do you build sites for specialists and non-dental practices?
Yes. Orthodontists, oral surgeons, physical therapy, chiropractic, optometry, dermatology, mental health practices — the shape of the site is the same, and the details change: the treatments, the referral flow, whether you need a referring-provider page alongside the patient one.
How does a practice rank for "dentist near me"?
Proximity is fixed, so the work is on everything else: a Google Business Profile with the right primary category and every service listed, reviews with a steady flow of new ones, LocalBusiness schema on the site, real pages for the treatments, and a site that loads fast on a phone. Practices that do all five reliably reach the map results for their part of town; the specialities come faster still.
Get your practice
phone ringing.
Twenty minutes on the phone and you'll know exactly what we'd build for your business, what it costs, and whether it's worth it. If it isn't, we'll say so.
What happens next
- 01You tell us about the business
- 02We show you what we'd build
- 03You decide, with a fixed price in hand
Joining 50+ Mid-Michigan businesses already online with us.